– From Mike Informer: Wrestling and liqueur meet over mobile barcodes.
To promote its “SummerSlam” event in August, WWE is sending 700,000 direct mail promotions out to various households. Direct mail campaigns are nothing new for WWE, but these ones will have mobile barcodes from JAGTAG printed on them. When a fan takes a pic of the code with their phone, and sending it to a provided shortcode by MMS, two things happen:
1) You get sent a video in return. The video itself is a montage of wrestling clips, but if you watch it to the end you are entered into a draw to win a SummerSlam DVD boxed set
2) There’s an opt-in option to receive SMS updates and reminders for SummerSlam.
– From Jeff: “The Art of Wrestling with Colt Cabana is a weekly internet radio/podcast show. Colt Cabana has been in the professional wrestling industry for well over a decade and has traveled the world including Australia, Europe and Japan. Colt was a contracted wrestler for the WWE, MTV’s WSX and can currently be seen every Monday night wrestling for ROH on HDNet. Each week Colt will sit down with a friend in the wrestling industry and discuss everything going on in their worlds. The episodes are available on ITUNES and can be found at www.WeLoveColt.com”
Art of Wrestling Episode 1 with Shawn Daivari is available NOW at WeLoveColt.com or Itunes.