Via press release:

USA CONTINUES TO MAKE HISTORY WITH 1ST QUARTER WIN

Unprecedented Consecutive Quarter Streak Increases to 19 Straight Wins

NEW YORK, NEW YORK – March 22, 2011 – USA was #1 in 1Q11 among P18-49, P25-54, total viewers and households – a victory that extends its unprecedented run to nineteen consecutive quarterly wins among ad supported entertainment cable networks among P25-54 and total viewers. More P25-54 (1.27 million, +15% over #2 ESPN), P18-49 (1.16 million, +2% over ESPN), total viewers (3.08 million, +16% over #2 DSNY) and households (2.29 million, +19% over #2 DSNY) watched USA this quarter than any other network on cable. USA earned the quarter’s best household coverage rating in basic cable prime (2.29, +0.35 over #2 DSNY).

USA was the only cable network to deliver over 3 million total viewers or 2 million households in 1Q11 and the only entertainer with over 1 million P25-54 or P18-49 in the quarter’s primetime.

USA continues to out-perform the competition with new episodes of USA Originals Royal Pains, WHITE COLLAR, FAIRLY LEGAL, WWE MONDAY NIGHT RAW, hit movies, and episodes of the hottest acquired series on cable, NCIS, LAW & ORDER: Special Victims Unit and newest addition to USA, CSI: CRIME SCENE INVESTIGATION. More than half of the quarter’s top 40 scripted telecasts among P25-54 were on USA.

WHITE COLLAR Royal Pains among total viewers (5.12 million) and households (3.67 million). When USA aired the series Tuesdays at 10pm, WHITE COLLARRoyal PainsWHITE COLLARFAIRLY LEGALWWE MONDAY NIGHT RAWWWE RawWWE RawUSA’s NCIS and LAW & ORDER: Special Victims Unit were once again the top two acquired series on cable among P25-54 (NCIS 1.28 million / SVU 1.10 million), total viewers (NCIS 3.55 million / SVU 2.79 million) and households ( 2.67 million / SVU 2.20 million). Among P18-49, LAW & ORDER: ranked as the top acquired series in prime (1.10 million) with NCISSVU 530,000 / NCISCSI: CRIME SCENE INVETIGATION(* Series claims exclude shows with fewer than five telecasts)

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.