Press release on AAA’s new show on the El Rey Network

The following press release was issued yesterday with more information on Lucha Libre promotion AAA’s new show on the El Rey cable network:

BEGINNING WEDNESDAY, OCTOBER 8, EL REY NETWORK AND ONE THREE MEDIA LAUNCH A NEW NIGHT OF ORIGINAL UNSCRIPTED CONTENT WITH THE HIGH-FLYING ACTION OF ‘LUCHA: UPRISING’ (WT) AND THE EDGY ARTISTRY AND ANTICS OF A NEW BREED OF BARBERS IN ‘CUTTING CREW’

Beverly Hills, CA – July 10, 2014 – Beginning Wednesday, October 8, El Rey Network will expand its commitment to original content with a second night of programming anchored by two new unscripted series, a new one-hour “Lucha: Uprising” (WT) from Emmy Award®-winning producer Mark Burnett featuring character-driven freestyle wrestling; and “Cutting Crew,” chronicling the antics and edgy artistry of a new breed of barbers.

Scott Sassa, El Rey Network’s Vice Chair, said: “Launching a new night of originals so early in the life of El Rey might seem counterintuitive to some but it’s actually quite strategic. We feel that ‘Lucha’ and ‘Cutting Crew’ are the perfect addition to our lineup and will be a compelling watch for El Rey’s very passionate and engaged audience. We are excited to be working with Mark, One Three Media and the production team at Big Vida to bring these two entertaining programs to television.”

Long a fan of Lucha Libre, a Mexican franchise that has an 85% market share on television, El Rey is banking on American television viewers being drawn in by the high-flying antics and colorful world of freestyle wrestling. Each week “Lucha: Uprising” (WT) will bring drama, excitement and action as the masked heroes and villains battle it out in the ring for wrestling supremacy. The weekly, one-hour series from the producers One Three Media serves as a foundation for a new sports entertainment business, with which Burnett has partnered with El Rey Network, its founder, Robert Rodriguez, Lucha Libre AAA, FactoryMade Ventures and Antonio Cue Sanchez-Navarro.

In addition to Burnett and One Three Media, El Rey Network’s weekly series will also be executive produced by Rodriguez and by FactoryMade and El Rey co-founders John Fogelman and Cristina Patwa. One Three Media’s chief operating officer Brian Edwards will join the venture’s board with current board members Dorian Roldan from Lucha Libre AAA, Cue Sanchez-Navarro, and Fogelman and Patwa. The series will be distributed internationally by One Three Media.

“Cutting Crew” explores the edgy artistry of a dynamic team of barbers who have made a name for themselves by thinking outside the stylist box. Produced by Big Vida Entertainment for El Rey Network, “Cutting Crew” is comprised of eight, hour-long installments.

Showcasing masterful motifs that are anything but ordinary, this group of creatives knows how to make a statement. Whether they are executing a simple fade, an elaborate or memorable design, or shaving back hair into the shape of a Batman emblem, the passionate team of “scissor-happy” artistes use razors and clippers to get The Job done. At the barbershop, there is a serious dedication to the craft, but there is nothing serious about the raucous crew that works for award-winning barber Amit Corso who opened his shop outside of Philadelphia in 2005 (after spending most of his young life tortured by his mother’s DIY haircuts). But barbering isn’t the only thing going on at the shop– in between the fades and shaves, this band of barbers finds time to bicker, debate, joke around and cook up challenges that range from testing feats of strength to more juvenile endeavors that just give everyone a good chuckle. But in the end, it’s the camaraderie in this diverse group that is the heart of “Cutting Crew.”

“Cutting Crew” is produced by BIG VIDA Entertainment for El Rey Network. Executive Producers are: Sergio Alfaro, Flavio Morales, John Ehrhard and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa.