The following press release was issued yeaterday:
Susan G. Komen Orange County® Launches 2013 HOLIDAY Jingle Campaign on #Givingtuesday - featuring Christopher Daniels
From Actors and Reality Stars to Professional Wrestlers and News Anchors, Notable Personalities Sing to Help Komen Orange County Fund Life-Saving Mammograms
COSTA MESA, Calif., Dec. 3, 2013 – In conjunction with #GivingTuesday, Susan G. Komen Orange County® today debuted its second holiday jingle campaign on YouTube (http://ow.ly/rnZOW) to help raise funds for life-saving mammograms.
This year, a handful of familiar faces – some new and some previous Komen holiday jingle participants – generously donated their time and voices to sing about funding mammograms to the tune of "Jingle Bells."
Last year, the first campaign, which parodied "Winter Wonderland," helped the Affiliate net a 53 percent increase in funds for its year-end appeal. With a new song and campaign, Komen Orange County is hoping to match or exceed those efforts in 2013.
"Just like the retail world has popularized Black Friday and Cyber Monday, 'Giving Tuesday' was extremely well-received last year as a national day of giving during the holiday season," said Komen Orange County Executive Director Lisa Wolter. "Last year's Komen jingle was such a hit – drawing attention to the need to fund Orange County mammograms – that we decided to reprise the campaign and introduce a new parody at a time when holiday giving is top-of-mind."
The video aims to bolster the Affiliate's year-end appeal to raise awareness and gain contributions to fund more mammograms for local underserved and underinsured women and men. It will be featured during Komen Orange County's Grants Award Breakfast on Dec. 6, when local community partners will receive more than $1 million in grants for local breast health services, education and mammograms.
#GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. For more information about this national campaign, visit: http://community.givingtuesday.org/.
To find out how you can participate in #GivingTuesday and donate to help fund the fight against breast cancer, visit: www.komenoc.org. You can join the conversation by tweeting @KomenOC or any of the above mentioned personalities, and using #GivingTuesday and #KomenJingle.