JCPenny launched the website WWESummerHeat.com holding a sweepstakes with the main prize being a trip for two to Miami to watch the Survivor Series live in person. The prize includes round trip economy class air transportation, two nights hotel accommodations, ground transportation from
Miami airport to hotel and from hotel to Miami airport, two tickets to the pay-per-view event, one personalized WWE Championship title and a $250 American Express Gift Card.

(thanks to Colin Vassallo)