According to an article online, WWE and GLAAD will partner up to “create and promote an anti-bullying initiative aimed at their core audience, and has invited us to conduct trainings for their staff of writers and editors.”

This is a response to two promos by John Cena on February 21st and February 28th with remarks made against Dwayne “The Rock” Johnson, The Miz and Alex Riley.

“GLAAD was first made aware of the incidents by several of its members following the February 21 broadcast of WWE Raw, which featured wrestler John Cena responding to taunts made by Dwayne “The Rock” Johnson with a rap song making fun of Johnson’s film roles. The song included lyrics like “You left us high and dry to play a fairy with a tooth?” and “He wore lipstick in Get Shorty, and rocked a skirt for The Game Plan.” But the real kicker came near the end when he said: ‘Just don’t go racing to Witch Mountain, Rock, cause your mountain is Brokeback.’

The next incident occurred on the show a week later (Feb. 28), when Cena was challenging another wrestler known as The Miz while in the ring with him, and had the crowd roaring when he joked about the Miz and his wrestling partner secretly being a couple. It began with Cena saying ‘Do you really want to look back years from now and realize you shared your legacy with another man?! ….Wait don’t answer that.’ Cena continued: ‘Now The Miz and Alex Riley are co-champions and to celebrate it they’re going to move in together. They’re going to buy one of those tandem bikes and ride to bed bath and beyond to buy some duvets. And every evening they’re going to relax with a glass of warm piot noir and watch The Notebook, or reruns of last season’s Bachelor. ……….You want to be a mentor and train him? Well, tonight I’m going to train you on how to be a man.’

Full article:
WWE to Partner With GLAAD on Anti-Bullying Messages