WWE business numbers for August 2011 courtesy of The Wrestling Observer Newsletter.

* The company shipped 279,000 DVDs, up from 257,000 last year.

* WWE.com averaged 11.6 million unique visitors worldwide, down 15% from 13.7 million last year.

* The top shipped DVDs of the month were Wrestlemania 27 at 227,000 (down 13% from last year although the overall buyrate for the show this year was way up), Best of Nitro (131,000), History of Wrestlemania (118,000), DX: The Last Stand (109,000) and the Best of Raw 2010 (96,000).

* WWEShop.com averaged 1,097 orders per day, up 57% from August 2010.