Triple H on WWE’s use of Twitter and The Rock

During an interview on “The Morning Buzz”, Triple H talked about WWE’s new direction in focusing on the use of Twitter on TV and PPV events.

“You have to be at the cutting edge of that technology all the time. Kids today, they don’t watch TV like they did before. TV is almost a background device now. They’re on their phones, on their laptop, on their ipod, so that social media stuff becomes so important. Twitter and YouTube and Facebook are all just avenues to keep people involved in your product.”

When discussing Dwayne “The Rock” Johnson, Triple H called their relationship “unique” and admitted professional tension.

“We had such a professional rivalry, no matter what we did, it’s like screw him, I can do better than that.”

Source: The Wrestling Observer Newsletter

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