WWE business notes for October 2011 courtesy of The Wrestling Observer Newsletter.

* The company averaged 4,607 paid at domestic house shows.

* WWE.com averaged 12.8 million vistors (down 10.5% from last year).

* WWEShop.com averaged 710 orders per day (down from 774 last year and 871 in 2009).

* 265,000 DVD units were shipped. Top DVD sales include Wrestlemania 27 (232,000), Best of WCW Monday Nitro (138,000), History of Wrestlemania (120,000), DX One Last Stand (109,000) and Randy Orton: Evolution of a Predator (102,000).