The Ottawa Sun is featuring an interview with WWE star John Cena where he talks about embracing the jeers he gets from the WWE crowd and why he isn’t a bad guy.

“In a verbal sense and an athletic sense, this is a reactive business. It’s one of those deals, remember, when Steve Austin was flipping everyone off, doing all of those things considered evil things, he became the ultimate cool guy. On the flip side of things, although I can handle business when I need to, I really make conscious choices to do the right thing. There’s still a giant portion of the audience associated to the Attitude era that I believe thinks I am a bad guy.

But I’m not a bad guy. I generate so much hatred just because of the way I act. I look at Tim Tebow as a good example. People couldn’t stop saying his name. He’s such a standup guy. People don’t believe it because it’s almost too good to be true. And he generates that hatred. I have fun with this business. I love every second of it. I love to be right there in the middle of the hunt. At the end of the day, it’s not my job to force people in any direction. I just go out there and see what happens. You can analyze character development all day, but with the current state of affairs, there is no need or rationale for me to deviate from what I’m doing.”