WWE business figures for July 2012 courtesy of The Wrestling Observer Newsletter.

* Average attendance was 5,464 (up from 4,694 last year – increase of 16.4%).

* 357,000 DVD units were shipped (up 35.7% from last year).

* WWE.com drew 12.9 million unique visitors (up 7.5% from last year).

* WWEShop.com averaged 548 orders per day (up 21.2% from last year).

* Best selling DVD releases included Wrestlemania 28 (214,000), The Rock (149,000), Steve Austin (142,000), Best PPV matches of 2011 (83,000) and 2012 Royal Rumble (83,000).