Today, WWE and Doritos issued the following press release:
World Wrestling Entertainment, Inc. : Doritos Jacked Brand and WWE® Reward Fans With Two Ultimate Summer Experiences
PLANO, Texas and STAMFORD, Conn., July 10, 2013 /PRNewswire/ -- The Doritos brand and WWE (NYSE:WWE) are stepping into the ring together this summer to celebrate the over-the-top, big and bold eating experience of Doritos Jacked chips. The first-time partnership will give fans the chance to win unforgettable experiences leading up to WWE's biggest pay-per-view event of the summer, SummerSlam, on Sunday, Aug. 18 in Los Angeles. Doritos is one of the flagship brands from PepsiCo's Frito-Lay division.
In addition to being the presenting sponsor of SummerSlam 2013, the Doritos brand will also reward Doritos Jacked fans through two exciting SummerSlam opportunities. The first, a national promotion through Dollar General, gives consumers the chance to win an unforgettable SummerSlam viewing party. The second is a "WWE Fan Correspondent presented by Doritos Jacked" contest that offers Doritos Jacked fans - those who live for the thrills and push the limits - a chance to interview WWE Superstars as a correspondent for the WWE app, which has been downloaded more than 6.5 million times since its debut last year. Details are as follows:
Fans can unleash the excitement of WWE by entering to win the ultimate hometown SummerSlam viewing party hosted by WWE Legends Sgt. Slaughter and Ricky "The Dragon" Steamboat, plus thousands of other prizes and access to exclusive WWE videos and games. As part of the national in-store promotion with Dollar General, fans who purchase two bags of Doritos tortilla chips in a single transaction will receive a 20-digit code at checkout that can be entered online at www.unleashthewwe.com for a chance to win. The promotion runs through Sunday, July 21, 2013. For full details and official rules, visit www.unleashthewwe.com.
-- WWE "Fan Correspondent presented by Doritos Jacked" Contest -
The Doritos Jacked brand and WWE are searching for potential fan correspondents in Brooklyn, N.Y., Austin, Texas, Laredo, Texas, Green Bay, Wis. and Sacramento, Calif. to interview a WWE Superstar for the WWE app as they step out of the ring at five Monday Night Raw(®) events leading up to SummerSlam. To enter, consumers must show their correspondent skills by creating a short video of themselves and the bold question they would ask a WWE Superstar.
Videos should be uploaded to WWE's YouTube Channel (Youtube.com/WWEFanNation) prior to each event (visit Youtube.com/WWEFanNation for full contest rules and timing.) For each event, three fans will be selected to win tickets to a Monday Night Raw. One lucky fan may also be chosen to be the WWE app correspondent for the night. The WWE app is currently available on the iOS, Android and Windows 8 platforms.
The five Monday Night Raw events include Brooklyn, N.Y., on July 15; Austin, Texas, on July 22; Laredo, Texas, on July 23; Green Bay, Wis., on Aug. 5; and Sacramento, Calif., on Aug. 12.
The Doritos Jacked brand and WWE have more exciting plans underway for SummerSlam. Fans can continue to check www.Facebook.com/DoritosUSA for more information as details become available.
"By teaming up with WWE, we will deliver over-the-top experiences - just like our Doritos Jacked product line - to our fans, making it a summer to remember," said Ram Krishnan, vice president of marketing, Frito-Lay. "Just like WWE Superstars and Divas, we know our fans are fearless so we have one more surprise in store this summer that will push this bold experience to a whole new level."
"WWE has the most passionate fans - fans who will do anything to get in on the action," said Michael Pine, Global Head of Sales and Partnership Marketing, WWE. "We're thrilled to reward our fans with bold, once-in-a-lifetime experiences that only the Doritos Jacked brand and WWE could offer."
The Doritos Jacked product line is everything fans love about Doritos tortilla chips, only jacked up for a bigger experience. Forty percent bigger, bolder and thicker, Doritos Jacked chips offer a one-two punch of intense flavors followed by a twist of spice or tanginess that packs the ultimate crunch. Originally introduced in spring 2012, the Doritos Jacked product line now includes three flavors: Enchilada Supreme, Ranch Dipped Hot Wings and Spicy Chipotle BBQ.
SummerSlam will be broadcast live on pay-per-view Sunday, Aug. 18 at 8 p.m. ET.