WWE will be airing another annual NBC special on 8/3 at 9:00 p.m. Eastern (8:00 CT) this year. The special will focus on Wrestlemania 29 and feature highlights of the rematch between The Rock and John Cena. The show last year highlighting Wrestlemania 28 drew 2.72 million viewers, down from the special in 2011 that drew 3.64 million viewers.
[Source: The Wrestling Observer Newsletter]
Variety.com is featuring a lengthy article on Dorritos partnering with WWE as a sponsor for Summerslam. The article notes that reps for Dorritos were impressed with WWE and John Cena after a presentation at the South by Southwest festival this past March.
To check out the full article, click here.