The following press release was issued today:
Totino's and WWE Announce First-Ever Partnership
WWE (NYSE:WWE) and Totino's today announced an integrated partnership around Totino's Pizza Rolls. The first-time partnership will give fans a chance to win thousands of prizes, including a trip to a WWE event, a meet and greet with a WWE Superstar, copies of WWE 2K14 video game and WWE merchandise.
The first of two consumer promotions begins today and will feature the new WWE 2K14 video game key art on millions of Totino's Pizza Rolls packages across the country. As part of the national promotion, consumers can enter an online sweepstakes for a chance to win a variety of prizes. The partnership will also feature numerous promotional activities across WWE pay-per-views, live events, WWE 2K14 in-game advertising, WrestleMania® Axxess and extensive digital and social media integration.
"With a passionate fan base, vast reach, and unmatched digital and social engagement, the Totino's brand is excited to partner with WWE," said Melissa Wildermuth, Integrated Communications Director for Totino's. "Our pizza rolls are a great tasting, quick and easy snack to prepare while watching WWE events. The pizza rolls are ready in about 60 seconds, ensuring that fans do not miss their favorite match."
"WWE is proud to partner with General Mills and Totino's to reach millennials and families," said Michael Pine, Head of Global Sales and Partnership Marketing, WWE. "Totino's is the ideal partner to ensure our millions of fans are satisfied while enjoying the unmatched excitement of WWE's family-friendly entertainment."
More details will be released at a later date about phase two of the Totino's and WWE partnership leading up to WWE's signature event, WrestleMania 30, taking place on Sunday, April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.