The biggest merchandise sellers for WWE at live events (in order) includes John Cena, Daniel Bryan, CM Punk, Batista, Sheamus, Hulk Hogan, Randy Orton and Brock Lesnar. Through WWEShop.com, the best sellers include Cena, Punk, Bryan, Hogan, The Shield, Steve Austin, Lesnar, The Undertaker and Orton.

Source: The Wrestling Observer Newsletter