David Bauder of the Associated Press has an interview up with WWE Chairman Vince McMahon. Here are some of the highlights.

On moving the WWE product to TV-PG and being family friendly:
“We just followed our audience and tried to listen to them. It’s a more sophisticated product. It’s just the right move business-wise, but more specifically the right move in terms of reaching our audience.”

On the popularity of MMA and competing with UFC:
“You really can’t compete with that. Why not deliver a more sophisticated product and not go to those extremes? If the audience wants those extremes, they know where to go and how to get it.”

To check out the rest of the article that also features comments from Dave Meltzer of The Wrestling Observer and Jim Varsallone of The Miami Herald, click here.

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