The following press release was issued today:
Toy State Agrees to Partnership with WWE®
NORWOOD, MA (March 26, 2015) – Toy State, a toy industry leader and innovator, has entered into a licensing agreement with WWE. The deal includes products developed for the remote-controlled (R/C) vehicle category for the North America market, the first of which will be in stores later this year. This agreement marks Toy State’s first licensing agreement under the Nikko brand since their acquisition of the company last year.
“There are few brands with as loyal and passionate a fan base as the WWE,” said Andy Friess, Toy State president. “The personality of the brand is perfectly aligned with the attitude and innovation of our toys, and we can’t wait for WWE fans to see our products when they hit the shelves.”
Today’s announcement comes on the heels of Toy State’s nine-race agreement to be the primary sponsor of Tommy Baldwin Racing’s No. 7 car on the NASCAR Sprint Cup Circuit. The last 12 months have been a time of incredible growth for the 30-year-old company, highlighted by its acquisition of the global operations of Nikko.