Newsweek has an article up at this link looking at USA Network CEO Bonnie Hammer discussing her success with the network including her partnership with World Wrestling Entertainment. The article notes, “Unlike the network’s boss at the time, Hammer fashioned a warm working relationship with WWE owner Vince McMahon. She also approached the wrestling franchise like any other show, offering notes on how to improve plotlines and story arcs. Hammer even persuaded McMahon to hire soap-opera and comedy writers, and used cross-promotion by casting wrestlers in USA shows.”
Thanks to Chris Kelly for sending word.