Multichannel News has an interview up with WWE senior vice president of distribution and affiliate marketing Peter Clifford to discuss some changes the company hopes to take on to boost PPV buyrates in the “tough economic climate.” It is interesting to note that Clifford didn’t rule out WWE possibly dropping some PPV events from the yearly schedule and talked about changing names of some events to freshen them up. Clifford added, “We have a long history of looking at our PPV events and we have a pretty good idea of where they are going to land. We took into account the economy and cut back our expectations a bit, so we?re pretty much on budget, which is a good thing for us.” To check out the full interview, click here.

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