The report also notes the reason WWE has been loading up NXT with main roster talent is to hopefully increase the brand’s ratings in order to better leverage the show for new media rights negotiations.
Friday Night SmackDown will be moving back to the USA Network next October. However, NXT and Raw are both reportedly still on the table with NBCUniversal.
It has also been reported that “players” are said to be interesting in Raw and NXT, as NBCUniversal is most likely not renewing Raw and NXT.
There has been talk that Amazon has been interested in acquiring the rights to WWE programming.