The following press release was sent out today…
Trish Stratus Launches Her Lifestyle Brand-and Takes Yoga Into the Stratusphere Stratus Teams Up With HoMedics Canada to Release a Line of Products That Hits Retailers This Fall
TORONTO, ONTARIO, Sep 08, 2011 — Officially confirmed today, fitness icon, entrepreneur and seven-time WWE Women’s Champion, Trish Stratus, has teamed up with HoMedics Canada to produce her own line of unique yoga and fitness gear, Stratusphere Living, following the success of her Stratusphere Yoga Studio.
The Stratusphere Living line will hit select Canadian retailers in September, and will also be available online via trishstratus.com.
The new line of yoga and fitness products include the weighted Fitgloves – a first for yogis – an eco-friendly TPE yoga mat, ultra-absorbing yoga towel, a yoga block, and an all-inclusive yoga kit incorporating a yoga mat, Trish’s Stratusphere Yoga DVD and her nuTrishion journal.
HoMedics Canada CEO Shaun Kobrin, says the partnership brings together HoMedics’ expertise in product development and distribution of health, wellness and lifestyle products across North America, and Trish’s reputation as one of Canada’s leading fitness experts and yoga ambassadors, making it the perfect match.
“I am extremely happy with this new partnership. Trish Stratus and the Stratusphere brand project the key values everyone should live by, and which HoMedics Canada strongly supports – balanced living and a healthy lifestyle,” Kobrin said.
The Stratusphere Living line has been crafted personally by Stratus herself, and she provides her personal touch to every product. “I wanted to give people the tools to help get them on the right track to healthy living. Every item in my line addresses the steps you need to make a lifestyle shift. Stratusphere Living is a lifestyle,” Stratus says.
After a decade long career in the industry, fitness fans are sure to be ‘stratusfied’ with the release of Trish’s first-ever workout DVD. Using yoga to rehabilitate a back injury, and drawing on her diverse fitness background, Trish was inspired to create a total mindbody workout that combines the benefits of strength training and yoga.
The Stratusphere Living brand will also be making its debut on a local and global scale via the popular IT Lounge gifting suite, to be held during the Toronto International Film Festival this year. Held from September 8 to 14, the celebrity gifting suite will be located at the NKPR Adelaide Street, Toronto location. Stratusphere Living’s presence in the Lounge will help raise funds and awareness for local and global charities, Artists for Peace and Justice and Camp Oochigeas.
Stratusphere Living will be available at London Drugs and Sportchek this September, followed by Sears, GNC, and Home Outfitters in early October.
About Trish Stratus
Trish Stratus is a fitness icon, TV personality and entrepreneur who is recognized as one of the top sports entertainment athletes in the world through her achievements as a seven-time WWE Women’s Champion. Over the last decade, Stratus has dedicated her life to health and fitness, and has parlayed her success and passion into a recognized lifestyle brand. Stratusphere was officially launched with the opening of her yoga studio, the largest in Canada. Stratusphere Living, a yoga fitness product line created by Trish rolls out nationally this fall with the release of her DVD ‘Stratusphere Yoga’ all of which reflect her core philosophy of achieving wellness through balanced living. For more information please visit www.trishstratus.com or follow @trishstratuscom.
HoMedics established its reputation as the leading manufacturer of back and body massagers. Today, it designs and markets one of the most comprehensive assortments of personal health, wellness and relaxation products sold in North America. This assortment spans a wide range of categories including: massagers, footbaths, diagnostic healthcare products, weight management products, sensory and relaxation products, sleep solutions, and home environment products. Since its launch over 20 years ago, the brand’s focus has been on affordably improving consumers’ lives. HoMedics products are available across Canada at most major department, mass market, discount, drug and specialty stores and are distributed internationally through retailers in more than 60 countries. For more information please visit www.homedics.ca .