The following press release was issued on Friday.
ENDEMOL AND HULK HOGAN TEAM UP FOR ONLINE GAMING DEAL
Los Angeles/ London: 15th October 2010
Hulk Hogan is taking to the ring again, this time online. The world-famous wrestling champion, actor, TV host, entrepreneur and reality-show star has formed a new tag-team with global production company Endemol, and the licensing division of Bischoff Hervey Entertainment, in order to take on the online gaming industry.
Seen weekly in over 120 countries as the star of TNA Wrestling, Hogan has now partnered with Endemol, one of the world’s largest producers of TV, film and digital content. The result is Hulk Hogan’s Hulkamania, an online slot created by Endemol Games UK. The game is slated for worldwide release early next year and will be distributed internationally by Endemol Worldwide Brands, a global division dedicated to brand partnerships and digital media. Hulkamania will be one of the first games of its type to integrate original video content of its star, who appears personally throughout in order to inspire players and personalize the gameplay experience.
Endemol Games UK is the recently launched division specializing in online gaming and headed up by Managing Director, Jurian van der Meer. Van der Meer comments; “Endemol Games UK is expanding into new areas and this deal marks one of our first third party licensing partnerships. Hulk Hogan is an icon with massive global appeal and we aim to attract his fans with creative online slot games. This is a great addition to our portfolio.”
The deal was spearheaded by producers and longtime Hogan partners, Eric Bischoff and Jason Hervey, for the licensing division of Los Angeles-based Bischoff-Hervey Entertainment. “Endemol is a major player in international media. Titles like ‘Deal or No Deal’ and ‘Big Brother’ are still setting the standard for media properties across the world. We’re proud to be partners”, said Bischoff.
MX Gaming, a relative newcomer in the online world, is co-producing Hulkamania with Endemol and Bischoff-Hervey Entertainment, and was instrumental in the genesis of the deal. “We’ve worked closely with Bischoff and Hogan on prior projects, and when examining our options for online, Endemol was clearly the perfect fit. They know television, and they know gaming, and that’s precisely what we wanted”, said Ike Mcfadden of MX Gaming. “With a 25-year career and millions of fans, a game based on the exploits of Hulk Hogan is probably as close to a safe bet as exists in the highly competitive online gaming industry.”
About HULK HOGAN
Known most recently as the star of TNA Nonstop Wrestling on SpikeTV, host of NBC’s top-rated “American Gladiator”, host and Executive Producer of CMT’s series, “Celebrity Wrestling”, and star of MTV’s “Hogan Knows Best”, Hulk Hogan is one of the best-recognized celebrities in the world.
A twelve- time world wrestling champion, including six WCW World Heavyweight belts, six WWE Championships, and a World Tag Team championship belt, Hulk Hogan is arguably the greatest wrestler in sports entertainment history. Rarely has an athlete held so many professional titles to his name in such a vast career.
Hulk Hogan is also well known among young fans for his four “demandments”: which include training, saying prayers, eating vitamins, and believing in one self. As a result, he is one of the most-requested celebrities for the Make-a-Wish Foundation children’s charity.
About BISCHOFF-HERVERY ENTERTAINMENT
Bischoff-Hervey Entertainment specializes in the creation and production of television content, as well as licensing opportunities for established entertainment properties. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, and SPIKE TV, including two seasons of the hit series “Scott Baio is 45…and Single” and “Scott Baio is 46…and Pregnant” on VH-1, and “Home Again” with Billy Ray Cyrus on CMT. In 2008 BHE produced “Hulk Hogan’s Celebrity Championship Wrestling” for CMT and is currently in production for an upcoming series on TruTV. BHE licensing has developed brand strategies, licensing opportunities, and retail distribution for entertainment brands including WWE, Playboy, Socko Energy, Hulk Hogan, LG, and WalMart.
Endemol is a global leader in entertainment programming and the largest independent television and digital production company in the world.
Endemol comprises a global network of more than 80 companies in 26 countries.
Each year the company produces content and partners with more than 400 broadcasters and cross media platforms worldwide. Endemol is also one of the largest independent distributors of formats and finished programming in the world. The company has a growing library of over 2,000 formats and more than 22,000 hours of content across genres including entertainment, reality TV, game shows, animation, comedy, drama, docu-dramas, features and feature films.
Endemol’s credits include international blockbusters formats such as Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Star Academy and Wipeout. Its growing drama portfolio includes worldwide hits such as Home and Away, Rush, McLeod’s Daughters; Wire in the Blood, Secret Diary of a Call Girl, Robin Hood and Nini. Endemol is also behind a wide range of multi-media sports content including football, cricket, rugby and motor racing.
Endemol is owned by Goldman Sachs, Mediacinco and Cyrte, which acquired the company in May 2007
About MX GAMING
MX Gaming is an independent game developer with offices in Palm Beach and Buenos Aires, distributing games in the US, Western and Eastern Europe, Mexico, Central and South America. MX Gaming Partner Ike Mcfadden placed third in the 2004 Iditarod with a run time of 13 days, 15 hours.