Release: Hulk Hogan launches nutrition website

The following press release was issued today. Officially Live with Weekend Launch Party

Delray Beach, FL November 01, 2011

Sports Nutrition Innovations, Inc. celebrated the official launch of Hulk Hogan Nutrition with a major launch party in Florida this past weekend.

The website, which is endorsed by professional wrestling legend Hulk Hogan, features thousands of nutritional products and top brands. The launch party featured members of the media and hundreds of fans, who lined up to meet with Hogan and receive autographs. It was held at Il Baccio Restaurant in Delray Beach on Saturday night.

“Our party was a huge success, and it was truly amazing to celebrate the launch of our new website with Mr. Hogan and his loyal fans,” said Mitch Gould, CEO of Sports Nutrition Innovations. “It was a great way to kick things off as we look to offer people the best nutritional products and supplements on the market.” features vitamins and minerals, sports nutrition, diet, performance, skin and body care, muscle builders and accessory products, all backed by Hogan’s expertise and experience as a professional athlete and entrepreneur.

“ is where all types of people, athletes or not, can get the supplements they need to get in shape and build muscle,” said Hogan. “I could not be more thrilled to work with Sports Nutrition Innovations on this venture. This is a platform will be a force to be reckoned with in the marketplace.”

Hogan, whose real name is Terry Bollea, gained popularity in the mid-1980s as a star of the World Wrestling Federation, which is now the WWE. His persona of an all-American athlete was a hit with fans, and he later starred in World Championship Wrestling (WCW) and the New World Order (nWo). He was inducted into the WWE Hall of Fame in 2005, and continues to have a role with SpikeTV’s TNA IMPACT WRESTLING.

Hogan has also been involved in a number of successful business ventures, including video games, restaurants, energy drinks and more.

InHealth Media, a renowned sports nutrition and nutraceutical marketing and media firm, also took part in the event, represented by the company’s Director of PR Communications Steve Bailey. To learn more about Hulk Hogan Nutrition, visit