Ric Flair’s new multi-year contract business deal with BYB Brands for a new Coca-Cola distributed Energy and Protein drink called “Fuel in a Bottle” is currently being marketed in the Southeast and is expected to hit stores in March. Flair is scheduled for both television and radio commercials for the drink. The Wrestling Observer Newsletter reports that this deal is “more lucrative” than his current deal with TNA, leaving some to wonder how much longer he plans to stay.