The stock price for WWE stock on Wall Street hit a company all-time high on Thursday morning at $51.20 per share. This is the highest the stock price has been for WWE since the company became public back in 1999.

Chris Harrington (@MookieGhana on Twitter) posted the following about WWE’s stock hitting their all-time high on Thursday morning.

This all stems from a report that broke on Wednesday night by The Hollywood Reporter that NBC Universal would retain the rights to WWE RAW for triple the amount of their previous deal, while not retaining Smackdown and letting the show be available to bid on by other networks.

WWE’s stock hitting their all-time high has since been picked up by numerous mainstream media outlets on Thursday, including CNBC.