The following was released earlier today:

DALLAS & STAMFORD, Conn., Jul 26, 2010 (BUSINESS WIRE) — After success with its World Wrestling Entertainment, Inc.(R) (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam(R), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and double the WWE Superstars. In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar.

WWE Superstars John Cena(R), Triple H(R), Rey Mysterio(R) and Undertaker(R) show off their best moves on four collectible, lenticular Slurpee(R) cups while Big Show(R), Kofi Kingston(R), Edge(R), Randy Orton(R), and WWE Diva Eve(TM) appear on five collectible Super Big Gulp(R) fountain drink cups. For more fan fun, 7-Eleven offers four collectible straws featuring the likenesses of the Superstars and product displays of WWE Magazine and DVDs.

John Cena also has created a limited-edition cup for 7-Eleven’s cause-marketing campaign, Coffee Cup with a Cause. A portion of the proceeds from the sale of the Cena cups between July 16 and Aug. 31 will be donated to the Make-A-Wish Foundation. 7-Eleven has guaranteed a minimum donation of $250,000 to the charity.

“7-Eleven fans love WWE, and vice versa. It’s a demographic match made in heaven,” said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. “Our WWE campaign last year was centered on Big Gulp drinks. This year, we’ve taken the promotion to a new level, both in-store and online, and we think this year’s rematch of the two brands will be bigger and better.”

“Our continuing partnership with 7-Eleven has been a fantastic experience for WWE, our Superstars and fans,” said Michelle Wilson, WWE’s executive vice president of Marketing. “WWE is thrilled that 7-Eleven is able to help us celebrate SummerSlam by providing our fans with limited edition cups featuring their favorite Superstars and Divas.”

The collectible Slurpee cups come with codes that can be redeemed for Slurpee Nation(TM) reward points at Fans can go to to redeem these points for exclusive in-game prizes in THQ’s popular video game “SmackDown(R) vs. Raw(R) 2010,” or to enter 7-Eleven’s augmented reality that allows WWE fans to try on virtual masks like those worn by WWE Superstar Rey Mysterio. A web-cam is required for fans to try on Rey’s masks. Users can choose any or all of the four featured masks, take multiple screen shots and upload images to Facebook. Rey Mysterio appears in a 7-Eleven commercial that airs on USA and Syfy during WWE programming and at various WWE live events across the country.

The featured Slurpee flavor during the six-week promotion is Barq’s Root Beer. Other products participating in the promotion are Slim Jim, the official meat snack of WWE, and 7-Select(TM) Crunch Cheese Curls.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses close to 8,200 7-Eleven(R) stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company’s private-label brand program. Find out more online at

About WWE

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE – News), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE – News) can be found at and For information on our global activities, go to

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

SOURCE: World Wrestling Entertainment, Inc.