Media Life Magazine has an article looking at WWE’s audience on TV noting that while it heavily skews young and male, it is an audience full of diversity that is very attractive to potential advertisers. There is also an interesting part of the article showing yearly incomes for wrestling viewers.
“Among adults who watched wrestling in the past 12 months, 16 percent have an annual household income below $15,000, according to Scarborough Research. Ten percent are between $15,000 and $20,000, 8 percent between $20,000 and $25,000, 16 percent between $25,000 and $35,000, 24 percent between $35,000 and $50,000, 17 percent between $50,000 and $75,000, and 9 percent at $75,000 or more.”
Full article link:
Your client at wrestling events