Variety has an article up looking at the success of WWE changing gears with WWE Studios and releasing their films as straight-to-DVD releases as opposed to releases in theaters.
“Even with the downturn in DVD sales, WWE’s homevideo biz is still performing strongly enough that Walmart stepped up to exclusively sell “Legendary,” representing the latest moves by major retailers to lock down exclusives to attract more consumers into their stores. The bet on “Legendary” paid off, with WWE Studios reporting $3.8 million in revenue from the pic during the last three months. Overall, the film division earned $7.6 million from its seven-film library during the third quarter.”
Full article link:
WWE wrestles with film release strategy