October WWE business figures courtesy of The Wrestling Observer Newsletter.
* 249,000 WWE DVD units were shipped for the month of October. The biggest four DVD releases of the year still remain Wrestlemania 26 (256,000), The Undertaker (145,000), Shawn Michaels (138,000) and Royal Rumble (126,000).
* WWE.com averaged 14.3 million unique visitors in October, which would be there strongest month in a while. The website itself continues to carry a worldwide traffic ranking of 1,230 and 884 in the U.S.
* WWEShop.com averaged 774 orders per day. This is a drop of 11% from the same month last year when they averaged 871 orders per day.