According to a report by The Wrestling Observer Newsletter, WWE business partners have been told that Mike “The Miz” Mizanin will still be treated as a priority in 2011 despite losing the WWE Championship recently to John Cena. As of now, the plan is to keep the focus on him as a character as Cena was already scheduled to win the title at the end of their program. Mizanin has been described as a very important public relations person for the company as he can be interviewed in places where outlets wouldn’t normally have an interest in WWE. No one in the company expected the amount of publicity he received after winning the WWE Championship in November and it led to him having a longer reign with the title as a result.