The following was issued by WWE today.
WWE® SIGNS NEW DEAL WITH MEDIASET
July 13, 2011
WWE (NYSE:WWE) has teamed up with Italian media giant, Mediaset, to broadcast WWE’s flagship TV show WWE Raw® on Mediaset’s new free-to-air channel, Italia 2, starting this month.
Under this new agreement, more than 16 million viewers across Italy will be able to watch the one hour international version of Raw every Thursday at 10 p.m. Raw will feature favourite WWE Superstars and Divas including John Cena®, Rey Mysterio®, Big Show®, The Miz®, Kelly Kelly® and many more.
“This new agreement with Mediaset, the largest commercial free-to-air broadcaster in Italy, is a valuable cornerstone to our business in Italy,” said Andrew Whitaker, Executive Vice President, WWE International. “Under this new distribution deal, WWE will continue to cultivate our fan base and develop our businesses across Italy.”
Directed by Luca Tiraboschi, Italia 2 will target a young male audience and will be mostly comprised of American programming.
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