WWE CFO on creative building success

During an interview with The Sports Business Journal, WWE’s Chief Financial Officer George Barrios seemed to indicate that the success or failure of WWE business is more due to creative ideas instead of a weak business climate. Barrios added, “We traditionally view the cycle of the company being driven less by the exogenous business environment and more so by our creative.” He also added that big stars play a key role in WWE’s successful business model.

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