Kaylee Hultgren of Cablefax.com is featuring an article on sports and television shows utilizing second screen interaction and how WWE is taking full advantage with the WWE app. The article features quotes from WWE’s Vice President/Editorial Director, Digital and Print Rob Bernstein discussing how a group of 10 all help maintain the app weekly. Bernstein added that after the show the social chatter is analyzed and added, “we take that content and it becomes a big part of the writing process.”

To check out the full article, click here.

Source: Cablefax.com