Merrill Barr of Forbes.com is featuring an article looking at the launch of the WWE Network and why it gives the company an advantage with television rights fees coming due.
Barr added, “But what does this mean for the current negotiations? It means WWE now holds all the cards. Recent broadcasts of Monday Night Raw have averaged 4 million viewers across its three hour programming block, which also happens to be the exact amount of subscribers required to match WWE’s 2012 revenue. It’s the kind of data the company needs to put itself in a perfect position to name its own price.”
To check out the full article, click here.