WWE issued the following press release late last week:
TOTINO’S AND WWE CONTINUE PARTNERSHIP
Stamford, Conn. and Minneapolis, February 27, 2014 – WWE (NYSE:WWE) and Totino’s® today announced the continuation of an integrated partnership around Totino’s® Pizza Rolls, which will give fans a chance to win a trip to one of WWE’s pay-per-view events, a meet and greet with a WWE Superstar and WWE merchandise.
The second consumer promotion features WWE Superstar Sheamus® on more than 15 million Totino’s Pizza Rolls® and Totino’s Party Pizza® packages across the country. As part of the national promotion, consumers can enter an online sweepstakes by visiting http://totinos.com/wwesweepstakes until Tuesday, September 30, 2014 for a chance to win a variety of prizes. The partnership will also feature numerous promotional activities across WWE pay-per-view events, live events, WrestleMania® Axxess and extensive digital and social media integration.
“The Totino’s brand is pleased to continue a relationship with WWE during this exciting road to WrestleMania,” said Sara Holje, integrated communications director. “While our pizza rolls provide a quick and delicious snack when watching WWE at home, we are excited to offer our fans a chance to watch live at a WWE pay-per-view event. We are also looking forward to sampling at WrestleMania Axxess in New Orleans before WrestleMania 30.”
“I am honored to be part of this new partnership between WWE and Totino’s,” said WWE Superstar Sheamus. “I look forward to reaching millions of WWE fans with Totino’s, the official frozen pizza of WrestleMania 30.”
WrestleMania 30 will take place on Sunday, April 6 at the Mercedes-Benz Superdome in New Orleans.