Justin Barrasso of The Boston Herald is featuring an interview with WWE Chief Brand Officer Stephanie McMahon discussing the company returning to Boston tonight for the Money in the Bank PPV and how she seems the continued growth of the WWE brand going forward.
“My father coined the phrase, ‘sports entertainment.’ Vince let the world in on that, yes, this is actually predetermined and, yes, we are having fun. He was the one who created this live action-adventure soap opera. WWE continues to grow and expand at a rate faster than anyone can possibly imagine. We have over 360 million social media followers, and we have over 12 million downloads of our app. But I have to say, even given all that, we’re just getting warmed up.”
Boston Herald: Stephanie McMahon home again