David Lagana passed this along:
Debut of new show – “Promote This!” – a place for wrestlers, promoters, artists to talk about a project they’re currently out with. First guest is Colt Cabana who has just released his new DVD – Wrestling Road Diaries. Subscribe to I Want Wrestling on iTunes here – http://itunes.apple.com/us/podcast/i-want-wrestling/id419509985
ZUFFA BUYS STRIKEFORCE – LESSONS OF THE WWE BRAND EXTENSION
Excerpt from story
A few different critical things happened at the infancy of the 2002 brand extension. The top two stars vanished; The Rock went from full-time to part time to being gone & Stone Cold Steve Austin walked out of WWE in June of 2002. The men who brought the attitude era into the national spotlight were gone. And the brand name for pro wrestling that everyone grew up up with vanished as well. In May of 2002, World Wrestling Federation and the iconic letters (WWF) were gone. A lawsuit with the World Wildlife Fund stripped the company of the three letters that branded them. They became World Wrestling Entertainment. A fan who tuned out in February of 2002 and returned in September of 2002 found No Rock, No Austin, no WWF and two different “companies” called Raw and Smackdown.