Puroresu Spirit is reporting that Bushiroad Group Publishing (a five year old company known for card based games along with Anime, video games and social media) has purchased 100% of the stock in New Japan Pro Wrestling. The company earned 1 billion Yen (around $13 million) in 2011 alone. NJPW was reportedly sold for roughly 500 million Yen or around $6.5 million U.S. dollars.

Bushiroad has been a strong financial backer of NJPW for some time now and have sponsored a variety of events already. 2012 marks the 40th anniversary for New Japan and the CEO of Bushiroad is setting some high goals including to “topple/overthrow WWE.” The company is also exploring the idea of touring outside of Japan.