Lifetime issued the following.
STACY KEIBLER TO HOST Lifetime’S ALL-NEW REALITY-COMPETITION SERIES SUPERMARKET SUPERSTARS
Program to Feature Aspiring Contestants Pitching Food Product Ideas to Win National Launch in Major Grocery Chain
LOS ANGELES, CA (August 10, 2012) – Lifetime has picked-up the all-new reality-competition series Supermarket Superstars, hosted by Stacy Keibler, in which aspiring food product inventors will pitch their concepts to a panel of industry experts for a once in a lifetime chance to have their creation launched nationally in a major grocery chain. The announcement was made today by Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks.
Produced by The Weinstein Company (Project Runway) and Studio Lambert (Undercover Boss), Supermarket Superstars will feature contestants pitching their creations to three mentors. As the mentors critique each idea from their own professional point-of-view, each contestant must then further develop and refine every aspect of their product before presenting the final concept to a top supermarket buyer. The winner of each episode will be rewarded with an investment in their product and a chance to return in the season finale, where one individual’s dream will be realized when their product receives a nationwide launch and is introduced to millions of customers in a major grocery chain’s stores throughout the country.
Lifetime has ordered ten episodes of Supermarket Superstars, which will be executive produced by Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Stephen Lambert and Eli Holzman of Studio Lambert, showrunner Rhett Bachner and Rob Sharenow, Gena McCarthy and Stephen H. Schwartz of Lifetime.
Actress, host and model, Keibler has appeared in a number of projects, including Men At Work, Chuck, Psych, How I Met Your Mother, What About Brian and the Adult Swim series NTSF:SD:SVU, among others. Additionally, she appeared as a contestant on ABC’s hit show Dancing with the Stars.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has releasedsuch popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio’s history. The tally included Best Picture for Michel Hazanavicius’s THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay’s UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper’s THE KING’S SPEECH.
TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Mob Wives Chicago and Big Ang, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies’ Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz.
ABOUT STUDIO LAMBERT
Studio Lambert is a fast-growing independent television production company based in London and Los Angeles. It specializes in creating and producing entertaining, non-scripted programs for the UK, US and international markets. It launched in Soho, London, in March 2008 and six months later opened a USoffice in Culver City, CA. It produces programs for a wide range of American and British networks and its formats and finished programs are distributed internationally by All3Media International. Studio Lambert is backed by All3Media, a global group of production companies and an international distribution company (click here for further information about All3Media).
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network’s strongest 2Q growth in 10 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of theDisney-ABC Television Group, Hearst Corporation and NBC Universal.