Press Release

TORONTO, March 10, 2011 – Score Media Inc. (TSX: SCR) and WWE (NYSE: WWE) today announced they have expanded their partnership with a multi-year agreement that will bring more high-energy WWE entertainment than ever before to fans across Canada. The unprecedented deal builds on Score Media and WWE’s already successful, exclusive television relationship to include online, mobile and VOD rights. In addition, theScore and WWE will work together to bring new original WWE content to Canadians across all platforms.

“This extension gives fans all of the exciting WWE entertainment they could ask for across multiple media platforms,” said Benjie Levy, Executive Vice-President & COO, Score Media Inc. “For years, WWE fans have turned to theScore for exciting WWE content on television, and that content will now be extended to touch fans on every screen.”

“WWE is thrilled to expand its partnership with theScore,” said Andrew Whitaker, Executive Vice President of International for WWE. “They have been a great partner, and we are confident we will build on our success in Canada by developing WWE content across multiple platforms.”

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone, Android and Windows Phone 7 devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.