Dec 28, 2009 — THQ Inc. and World Wrestling Entertainment, Inc. announced that they have entered into a new eight-year agreement granting THQ the exclusive worldwide rights to develop and publish video games based on WWE’s content effective January 1, 2010.
“This agreement ensures that WWE games will continue to be an important cornerstone of THQ’s annual release schedule for the long term,” said Brian Farrell, THQ President and Chief Executive Officer. “We look forward to working directly with WWE to expand their brand in the video game space through continued game play innovation and increased online delivery of WWE content.”
“As one of the most successful video game brands, WWE is excited to work directly with THQ to translate WWE’s colorful characters and ever-changing content into exciting and fresh video games for our fans,” said Donna Goldsmith, WWE Chief Operating Officer.
“This year’s highly rated WWE SmackDown vs. Raw 2010 video game demonstrates the innovation and creativity that THQ brings to WWE,” said Vince McMahon, WWE Chairman and Chief Executive Officer. “This new licensing agreement will ensure that we continue our tremendous success in the video game industry in the years to come.”