CNBC.com is featuring an article on Post Fruity Pebbles teaming up with WWE star John Cena to create awareness for the Make-A-Wish Foundation and Anti-Bullying initiative “be a STAR.” Cena is quoted in the article about the deal.

“It is truly an honor to team up with Post Fruity Pebbles. After all, who doesn’t dream of being on a cereal box one day? I am proud that the partnership also spreads awareness about the life-changing wishes granted by the Make-A-Wish Foundation and ‘be a STAR’s’ anti-bullying message of showing tolerance and respect.”