During an appearance at the JP Morgan Global Technology, Media and Communications conference, TKO president and chief operating officer Mark Shapiro spoke about the business side of WWE and UFC.
Addressing the upside he sees in both brands, Shapiro pointed to ticket pricing as having “tremendous upside” in addition to site fees, dynamic pricing, and yield management.
Dynamic pricing has been a growing trend with concerts and events seeing prices driven in real-time by demand, leading to much higher prices on such events as the Royal Rumble and both nights of WrestleMania 41.
Regarding TKO’s decision to reduce yearly WWE live events to around 200 a year, Shapiro stated it was not done to merely improve margins and that the company already had a strong following, further noting that 200 events is a good place to be but will consider pruning the schedule as time goes on.
Source: F4WOnline