Cyrus Kowsari has been hired by WWE as its new Senior Director of Creative Strategy, as of early October.
The new hire wrote on his LinkedIn, expressing his excitement for the opportunity:
If you’ve known me for any part of my life, you know how passionate I am about WWE. The storytelling, the production, and the athleticism combine to make the most exciting and enduring television and live events — decade after decade. WWE’s brand and product have captivated me and inspired my work for as long as I can remember. I am so excited to be here!
Dave Meltzer reported in the most recent Wrestling Observer Newsletter about the plans WWE has with their creative direction, noting that artificial intelligence is becoming more of a focus in the company’s work:
Levesque said that Kowsari would lead WWE’s transition to AI based story telling and integrate AI into creative services like video and graphics. He said that this shift is inevitable when it comes to creative in pro wrestling. Kowsari said he would both manage AI storytelling and be a liaison to the White House as Levesque is taking on more duties in politics in some form. WWE has a contract with Writer AI, a platform which has already been fed WWE content.
The report further states that the software has come up with what one person with knowledge of the situation called “absurdly bad storylines”:
They pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history.
Source: Fightful