In a featured story on Front Office Sports, the continued growth of WWE’s social and digital channels was discussed.
WWE Head of Digital commented on the WWE Vault channel on YouTube in particular, admitting that the channel’s success has come as a shock:
The success of that came with no new resources (needed). We tapped into a few people that were passionate about our archive, saw the engagement on our main channel, and just moved our whole vault to this page. We’re about to hit the four-million sub mark—and it shocks me every week how some content does.
The article also talks about the presentation of Lucha Libre AAA on the WWE, AAA, and WWE Español channels, which will see the upcoming AAA Noches de Los Grandes event starting Saturday, May 30.
Source: Fightful