After an email that was sent out earlier on Wednesday by Max to it’s customers, informing them that all BR Sports content would only be available at an additional cost starting March 30, Warner Bros. Discovery has now retracted their decision.
Below is an excerpt from the new press release from Max, confirming that Max customers on all tiers will still be able to access AEW and all sports programing at no additional cost.
Today, Max announced that the premiere sports and news content within the streaming platform, coupled with a best-in-class live viewing experience, will remain available at no additional cost to Standard and Premium tier subscribers in the U.S.
It was originally announced that a B/R Sports Add-On would become available to Max subscribers at an additional cost. This path will not be pursued for now.
“Over the last year plus, we had the opportunity to assess how users engage with sports and news on Max, and we’ve been actively involved in exploring ways to evolve the sports distribution ecosystem in the U.S. We believe that the best place for that content for now is within the Standard and Premium tiers,” said JB Perrette, CEO and President of Global Streaming and Games, WBD. “This update ensures that subscribers can continue to enjoy that coveted access within Max, while also enabling ongoing investment in our premium sports and news portfolio.”