During a media call for the upcoming Forbidden Door event, Tony Khan was asked about WWE’s efforts to counter-program with shows of their own running against recent AEW events, such as All In Texas in July.
The AEW President’s response focused largely on the growth of the company in 2025, stating:
We’ve had a great 2025 in AEW and I believe that, in large part, that’s because everyone in AEW is really focused on making AEW a tremendous promotion and continuing this excellent year we’re having.
He also touted the recent media rights agreement with Warner Bros. Discovery and the extra platform of having Dynamite and Collision air on HBO Max, adding:
All these things have come together to build a lot of excitement inside AEW and outside AEW, and all around the company. I want to be able to continue that, and the most important thing for us is to talk about AEW and work really hard on AEW every week. It means not necessarily focusing on what every wrestling promotion is doing, but I do like watching wrestling and keeping up with what other wrestling promotions are doing.
We’ve been in business since 2019 and in every one of those years, there have been other wrestling promotions at times doing very cool things. At the very best of AEW, we’ve been super focused on what we’re doing. Not being the only wrestling company in the world, but trying our best to be the best. I know we have the best wrestlers, and this year I think we’re doing the best TV shows and pay-per-views. I know we have the best fans.
WWE’s partnership with ESPN kicks off with Wrestlepalooza, going up against AEW All Out on September 20.
Forbidden Door emanates from The O2 in London, England on Sunday, August 24.
Source: Fightful