In an interview with Sports Illustrated amidst the Walsh-Villarreal boxing match at Madison Square Garden, Paul “Triple H” Levesque talked about the opportunity to oversee WWE’s creative in the new era ushered in by the formation of TKO Group, the result of the merger between WWE and UFC under Endeavor.
“I can’t tell you how excited I am. Working with Endeavor, it’s next level. The flywheel for all the things they touch–if you were trying to build that on your own, it’s taking you a decade. For us, now, it fast tracks everything we’re doing.
Endeavor, UFC, they’re the best in the business at what they do. They put things on a different level of professionalism, and we fit right into that. The future is so bright because of the opportunities Endeavor is going to provide for us and the synergies that are there. We’re going to take this to a whole new level.”
There has been a notable shift in focus over the course of the past few months, with some reports pointing to efforts to focus more on the in-ring product.