Ed Nordholm

Justin Barrasso of Sports Illustrated is featuring an interview with GFW President Ed Nordholm where he addressed a series of recent claims by Matt and Reby Hardy regarding the ownership and trademarks for the “Broken” characters.

Why Anthem and GFW are firm on owning the “Broken” characters:

“Because Matt Hardy, his brother [Jeff Hardy], and his wife [Reby Hardy] have all signed contracts that sign over all rights to the IP. That is the fundamental term of every term for every wrestler on our show, that’s a fundamental term for every wrestler with WWE, and that is the same contract that Ring of Honor has. It’s not really up for debate.”

On Matt’s claim that thousands of dollars were spent out of pocket for Impact TV:

“The company spent millions of dollars producing television last year, including all of the shows that incorporate the various aspects of the “Broken Brilliance.” I don’t know whether Jeff and Matt had some out-of-pocket expenses that they might have had on the volcano and the like, but that would not change, in any way, shape, or form, what their contracts say about who owns the IP. If they had some out-of-pocket expenses, they certainly never brought them to my attention. To suggest that they somehow funded the show is absurd.”

Why the door could be shut on future negotiations with The Hardys:

“I’ve stopped thinking about this. We have a show to put on, and a company and a brand. We’ve got things on our plate that are more important than sorting out the “Broken Brilliance.” I made a genuine effort to resolve something to benefit the Hardys as a goodwill gesture to Matt. It didn’t reach a conclusion and we’re moving on. We’re not going back to it, I’m not interested in opening a new dialogue, I’m not interested in opening another conversation about it. We made our best effort, it didn’t happen, and I’m not going to negotiate all over again.”


  1. I don’t know much about this guy, or the Hardy’s contracts, but I think Matt is making way too much of that gimmick. I never really thought it was that great anyway.

  2. THANKYOU! He made a big splash in a small pond and you know he is itching to do it again because it gives him the attention he is always craving, look at him all the time from entrance to exit – he is always moving, almost like to get peoples attention, I remember when he was with Hogans gang in TNA once, they were all just strutting down the ring, but Matt was non stop doing that stupid hand spin/point to the air thing. The character and the whole thing was very kind of good for those who wanted something to watch when they were stoned, but to us straight people, He was acting like a tard. Even on Jericho’s podcast he was in character the whole time, thinking he was playing us for 1981 marks, and sadly, as uncomfortable as he was doing it, Jericho played along, got through about 10 minutes and that was that. I hope `broken` stays in the repair shop forever.

  3. This is the only thing keeping his shitting wrestling company relevant. Broken crap or not I’m sure it’ll end up in the ‘E sooner than later. Since Vince has better lawyers and more money I don’t see Mr. Ed having a horses ass to stand on

Comments are closed.