JAKKS Pacific 2nd Quarter 2010 Earnings Results

JAKKS Pacific Second Quarter 2010 Earnings Results, Teleconference with Management

JAKKS Pacific, Inc. (Nasdaq: JAKK) invites you to participate in a teleconference with management following distribution of the Company’s results for Second Quarter of 2010.

The Company’s results will be released on Thursday, July 22, 2010 before the stock market opens, and the teleconference will begin at 9:00 a.m. Eastern (6:00 a.m. Pacific). Callers in United States or Canada can participate by dialing (888) 542-0999. International callers should dial (719) 325-2173. Please provide the Passcode required for the call “2999141” and call approximately 10 minutes prior to the conference time listed above.

You can also listen to the call live via the Internet at investors.jakks.com where the call will be archived for 30 days. A telephone playback will be available approximately one hour after the call through August 22, 2010. The playback can be accessed by calling (888) 203-1112 or (719) 457-0820 for international callers, Passcode “2999141.”

Stephen Berman, President and Chief Executive Officer and Joel Bennett, Executive Vice President and Chief Financial Officer, will represent the company.

Thank you for your interest in JAKKS Pacific. We look forward to your participation.

JAKKS Pacific to Announce 2010 Second Quarter Results

MALIBU, Calif. – July 15, 2010 – JAKKS Pacific, Inc. (NASDAQ: JAKK) will announce results for its Second Quarter and first six months of 2010 on Thursday, July 22, 2010, before the stock market opens. The Company will also hold a teleconference and webcast to discuss these results and may also discuss future plans and prospects.

Anyone interested will be able to listen to the teleconference, scheduled to begin at 9:00 a.m. ET (6:00 a.m. PT) on July 22, 2010, via the Internet at investors.jakks.com. The website will host an archive of the teleconference for 30 days.

A telephonic playback will be available from approximately one hour after the call concludes through August 22, 2010. The playback can be accessed by calling 888-203-1112, or 719-457-0820 for international callers, pass code “2999141”

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific’s business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.

© 2010 JAKKS Pacific, Inc. All rights reserved.

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